When asked what he thought about the axiom "Don't judge a book by its cover" Chip Kidd's response displays a lot about his character. What he says? "Oh, go ahead". Chip Kidd is quite possibly one of the most famous and creative bookjacket designers in the world today. As he constantly pushes his ideas upon people, he strives to create a design in which readers wouldn't normally think of. A couple examples of this are a book titled The Red in which he made the text blue, and a book called Dry that he made look wet. Publishers don't always agree with his style, but that doesn't hold him back. He has created over 1,000 bookcovers and continues to do so. He gets his inspiration from everywhere, and says that anyone looking to have a career such as this he suggests move to New York City. Below are a few examples of a series of bookjackets he has designed.
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