Monday, September 8, 2008

adrian frutiger.

Adrian Frutiger was born in Switzerland, and grew up with a passion for the arts.  His interest was mostly in sculpture, but that was discouraged by both his father and school teachers.  They realized he had a real talent in printing, but
 he continued to do both.  It is noticeable in his work that his work as a sculptor has influenced his typographical design skills.  

Adrian is mostly known for his creation of the font "univers", which is often confused with other fonts, "helvetica" and "folio" (all being based on the 1896 font "Akzidenz-Grotesk".  

Adrian designed this to eliminate confusion.  The number used in a font is a combination of 2 numbers.  The first set describes the weight and the second width and position.  They describe styles anywhere from ultra light, normal, and heavy, to extended, oblique, and ultra condensed.  The way he designed this numbering system is very unique and creative, and much less confusing that word description.


The univers grid is also something that almost all designers are familiar with.  Different variations of the fonts are labeled by numbers as opposed to names.  It is said that "Frutiger envisioned a large family with multiple widths and weights that maintained a unified design idiom."  

Source:
http://jonmoserdesign.com/images/frutigerposter.gif
http://en.wikipedia.org/wiki/Adrian_Frutiger

No comments: