Tuesday, November 11, 2008

HELVETICA


After watching the movie Helvetica, I realized how much design is incorporated in the world around us.  They're are so many ways in which we use it: billboards, street signs, store logos, clothing tags, etc.  The way that typography has developed over the years is incredible.  From casting and using ink to designing it on the computer each typeface has a unique quality that makes it is own.  I never realized how universal the font Helvetica was.  I found it interesting when people talked about how they didn't like it, that it was mundane and boring.  I think if a font is that universal it is a success, and Helvetica is.

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